![]() Geralt will have to beat Jutta fair and square then agree to share his story back at the war maiden's hut. ![]() Once Jutta deems him worthy, she will spar with Geralt, but if he loses or cheats by using any of his witcher signs, that'll be the end of the matter. She will decide by random whether Geralt is to go to Harviken to challenge and best Gundar, or to retrieve the sword of Horned Hoskuld from his shipwreck at the bottom of the sea. Otherwise, the iron-fisted maiden will set Geralt on one of two tasks to prove his worth. The only way Jutta will have heard of the witcher is if he has already defeated Olaf in the Fists of Fury competition. Unfortunately, Dandelion's ballads about Geralt of Rivia or the acclaimed White Wolf haven't reached her ears. During the past winter holiday shopping season, it launched an interactive app that allowed users to shop a virtual 360-degree image of its flagship store in London.By approaching her, Geralt will learn she is on a mission to find a man that can best her in a sword fight, but she won't bout with just anyone. Mulberry joined WeChat just over a year ago, and this is one in a series of digital marketing campaigns the brand has been using to get customers into the store. Swiss luxury watchmaker Piaget also used a WeChat e-card for Qixi in which it had its fans write three-line poems. These were then sent to the recipient in the form of a digital card. The heritage fashion house is stressing the long-distance factor this year, but Jaguar opted to do a similar digital campaign last year when it encouraged WeChat followers to make “love confessions” that its system would then pair alongside a car that best matched the recipient’s personality. “We love the fact that Mulberry is helping our fans to reconnect with a little romance on this important day in the Chinese calendar.” “Given the global nature of today’s Chinese community, we felt it was important to recognize our Chinese customers in the UK, US, mainland Europe, and beyond,” said Mulberry Brand Director Anne-Marie Verdin. Mulberry’s WeChat campaign may as well be those magpies, aiming to connect Chinese people separated by miles of land and ocean through social media. In the mythology surrounding the festival, every year on the seventh night of the seventh moon on the Chinese lunar calendar, two lovers who have been banished to either side of a river are able to reunite with the help of magpies who form a bridge across the water. It seems, though, that Mulberry has stuck with the Qixi legend on this one. To then bring people into their stores, Mulberry has promised a selected number of recipients a chance to take their digital love letter into one of the participating shops in Shanghai, Beijing, London, Paris, New York, and Toronto to receive a handcrafted leather bracelet that can be personalized.Ĭompanies marketing during Qixi the past few years have attracted criticism over whether their campaign strategies traded Chinese tradition for Western-charged Valentine’s Day romance. Called “Mulberry Love Letters,” the O2O campaign allows Chinese people based all over the world to send heartfelt messages over WeChat that, with the help of digital marketing firm Hot Pot Digital, Mulberry transforms into a custom image for the recipient. British luxury leather brand Mulberry is looking to woo Chinese shoppers-and lovers-today in its mobile-led marketing campaign for Qixi Festival, or Chinese Valentine’s Day.
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